Aug 20, 2026

#90 Audience Sell-Sheets 4 (Guest Joe Wiggins)

Peter C. Hayward and special guest Joe Wiggins explore what makes an effective sell sheet, providing feedback on listener-submitted examples. Throughout the discussion, they offer actionable advice on how to improve clarity, visual hierarchy, and focus in order to capture the interest of potential publishers. 

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Big thanks to Eduard Matei for our theme song!

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